The United Nations Development Programme (UNDP) has declared the #IAMSahel campaign to have started. The historic and revolutionary project aims to change how the world views the Sahel, which has always been seen through a prism of hardship. The campaign, which is based on current events, emphasizes the Sahelian people’s potential, dynamism, and aspiration. The campaign especially highlights the noteworthy accomplishments and contributions of Sahelians, especially women and young people, and brings to light the lived experiences of resilience and optimism. It seeks to create a narrative that encourages investment in locally developed solutions and mobilizes localized collective action to establish development paths.